Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.
Since 1996, Fashion Box has been based in a building covering 25,000 square metres at the foot of the lovely Asolo hills. The plant is a reproduction of an American industrial building from the beginning of the 20th century in which old and new, past and future, tradition and technology blend with new ideas and are transformed into progress which is perfectly in line with the idea behind the Replay project. Although Fashion Box is an international player, its close ties with the area represent one of the Group’s strong points and characterise its development strategy.
Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce. Magis seizes the day. It embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, Konstantin Grcic, Ron Arad, the Bouroullecs, Robin Day, Pierre Paulin, Jerszy Seymour, Naoto Fukasawa, Thomas Heatherwick and many others) and channels it towards objects perched on the cutting edge.
The company even earned kudos from the trendsetter’s bible, Wallpaper, which placed Perazza on top of its list of “Ten who will change the way we live”.
Magis is a Factory-free organization: in order to enhance the flexibility of its R&D activities, the company opted to outsource its manufacturing and relies on a local area teeming with skilled contractors.
Ralph Lauren have for over forty years been an American icon in the world of fashion, with top quality items whose timeless style isuniversally known. The outcome of their creative process are models conceived to emphasise and enhance the beauty of those who wear them, creations whose underlying drive is the desire to conjure up a charming, film-like vision of the stars-and-stripes world.
Following their love and passion for original American clothing, RRL revisit the chinos, an iconic item in made-in-the USA clothing and an ever present garment in Ralph Lauren collections. The trousers are tailored in warm, compact, pleasant-feeling, item-dyed khaki cotton, without darts and with soft front creases. The pockets’ and the waist band’s inside is in a natural colour to emphasise the care for details that characterises this model: the back pocket rims are strengthened, the turn-up sewn, the seams doubled, with robust belt carriers to prove that the trousers have got to be extra resistant.
Levi’s® Vintage Clothing (LVC) represents the heart and soul of the American worker and is dedicated to capturing the authenticity and spirit in chronicling their origins and journeys. Leviʼs® Vintage Clothing is a brand developed by Leviʼs® XX, an independent, creative division of Levi Strauss & Co. that develops and manages the Levi’s®Vintage Clothing and Levi’s® Made & Crafted™ brands worldwide.
In the 1904 C.C. Hudson and his brothe Homer formed the Hudson Overall Company, operating from a loft over Coe Brothers Grocery on South Elm Street in Greensboro, North Carolina. By 1919 the company built its first plan at the corner of South Elm Street, and the name was changed to Blue Bell Overall Company. Legend has it that Blue Bell was named after a bell given to C.C. Hudson by a group of railroad workers they passed through town. Hudson became friend with these men, who gave him a railroad bell as a token of their affection. After a time in the factory, the bell, like everthing else, became covered with blue dust.
1936: Blue Bell introduces Super Big Ben overalls featuring 100% Sanforized fabric that reduces shrinkage to less then 1%, setting a standard for industry. In the 1943 Blue Bell acquires Casey Jones work-clothes company and the rights to Casey Jones’ rarely used brand name Wrangler. 1946: Blue Bell started development on a jeans line for Cowboys. Blue Bell hire the famous Rodeo Tailor “Rodeo Ben”. A contest give a brand name to this development is held amongst the workers of Blu Bell. The winning name is “Wrangler”, the name for a working cowboy.
1947: The company introduces the jeans to the American consumer. An innovative promotional campaign was launched featuring the “Test Riders” Freckles Brown, Bill Linderman and Jim Shoulders who endorsed the Brand. The Brand is called WRANGLER!
IL BISONTE started in 1970 when Antonio “Wanny” Di Filippo set up his ownbusiness in leather bags and accessories in the workshop at Palazzo Corsini, in the very heart of Florence’s historical centre. He began to experiment with designs for his first bags, fascinated as he wasby the innovative fashion trends of that period. Wanny had his own precise ideas, and his passion for drawing started to give shape and life to them. Just put two kid skins together, without any lining, sewn together by hand, with holes and fringes – “Everything I did,” Wanny says, “contradicted the ways of working with leather in that period; I made just what came to mind. Over the years, the company has grown remarkably, passing from the original artisans’ laboratory in Florence to a larger modern factory in Pontassieve, a town in the countryside near Florence belonging to the famous leather district in Tuscany.
In spite of this expansion, the company has maintained its original style and the traditional artisanship typical of its trademark. Since the beginning IL BISONTE’s leather goods have been made almost exclusively with the finest of skins, the “vacchetta” cowhide – vegetable tanned natural leather that is the sole leather, which has the advantage of becoming more beautiful in the sun and with the passing of time.
The production is entirely made in Italy, more precisely Tuscany and the raw material – the cowhide leather – is produced in Santa Croce sull’Arno, a small town also near Florence, world renowned for its tanneries; production occurs in the Pontassieve factory and selected laboratories in the area.
The Lee® Archives is a range of superior selvage denim that exactly replicates a selection of the brand’s iconic originals. Exclusively produced in Japan all pieces are faithfully reproduced with passion using the same vintage sewing, cutting and weaving machines that were used in the 30’s, 40’s and 50’s. The Lee® Archives collection uses exactly the same fabrics, zips, labels, buttons, stitches and rivets that so larked the originals. Taken from Lee’s® 120 year old archive, each item is a piece of history, originally engineered for railroad workers, cowboys and farmers who demanded strong, hardwearing and protective clothing.
The Lee® Archive combines durability, comfort and function with a sense of no-nonsense design that has been apparent since 1889. The collection allows the brand’s distinguished history to speak for itself and includes key styles such as the first ever overall; the Union-All the mechanics overall developed by H.D Lee himself in 1913, the Lee(r) 101B jean from 1924, the first ever jeans with a zip fly – the Lee® 101Z from 1926 and the classic blanket lined Storm Rider Jacket.
A celebration of this authentic denim brand’s heritage, the Lee® Archive collection is issued in limited numbers and each piece is a collector’s item for all true denim devotees. Read the rest of this entry »