Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.

Since 1996, Fashion Box has been based in a building covering 25,000 square metres at the foot of the lovely Asolo hills. The plant is a reproduction of an American industrial building from the beginning of the 20th century in which old and new, past and future, tradition and technology blend with new ideas and are transformed into progress which is perfectly in line with the idea behind the Replay project. Although Fashion Box is an international player, its close ties with the area represent one of the Group’s strong points and characterise its development strategy.

30th Anniversary Denim

On the occasion of its 30^th Anniversary, Fashion Box Group introduces a special limited edition denim capsule collection: 30^th ANNIVERSARY.

30^th ANNIVERSARY is a small capsule made of two denim 5-pockets –for men and ladies respectively– available in a new regular fit which is particularly versatile and suitable for all individuals and markets. International and up-to-date, the two new styles, made in selvedge denim, are presented in a medium blue wash with 3-D effects and lightscraping. Additional details such as a special customized “30^th Anniversary” silver button and silver fly-buttons as well as a customized silver rivet on the 5^th pocket make this capsule even more precious.

Do you want to buy the Replay 30th Anniversary men’s denim?

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Do you want to buy the Replay 30th Anniversary women’s denim? 

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Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design     laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce. Magis seizes the day. It embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, Konstantin Grcic, Ron Arad, the Bouroullecs, Robin Day, Pierre Paulin, Jerszy Seymour, Naoto Fukasawa, Thomas Heatherwick and many others) and channels it towards objects perched on the cutting edge.
The company even earned kudos from the trendsetter’s bible, Wallpaper, which placed Perazza on top of its list of “Ten who will change the way we live”.

Magis is a Factory-free organization: in order to enhance the flexibility of its R&D activities, the company opted to outsource its manufacturing and relies on a local area teeming with skilled contractors.

Magis and plastic

Until a short while ago Magis was one of the few companies that manufactured objects in plastic. Today the number has increased considerably. Still, Magis uses the most advanced moulding technologies and techniques; it was the first company in the world to apply air moulding to aesthetical goods. Plastic will remain Magis’ reference material, although it is now experimenting with others such as die-cast aluminium, aluminium metal sheet and wood.

Magis and designers

Magis works with very well-known designers, but it has always been open to work with young designers, even at the outset of their careers. Jean-Marie Massaud and Jerszy Seymour made their debut on the design scene thanks to the opportunities Magis gave them. Now Magis discovers new passions and punctually chases former design glories, adding them to the mix. There was the interlude with Charlotte Perriand, and new design chapters are being written with Robin Day, a genius of English design, Eero Aarnio, a genius of Finnish design and Pierre Paulin, a genius of French design.

The Chair_One by Konstantin Grcic

Presented and builted in 2003, the Chair_One is a stacking chair completely in die-cast aluminium, available for interior and exterior spaces.

Destined to be an istant classic, the french magazine “L’Express Mag” define the Chair_One one of 21 design’s icons of our age.

Konstantin Grcic explain the project concept: “Chair_One is constructed just like a football: a number of flat planes assembled at angles to each other, creating the three-dimensional form. I think my approach was a mixture of naivety and bluntness. Given the chance to work with aluminium casting I thought that I should take it all the way. The more we worked on the models the more we learnt to understand the structural logic behind what we were doing”.

Chair_One awards

2003 | Selection for the 100% Design/ Blueprint Award -  London

2004 | Award for Good Design – Chicago Athenaeum

2004 | Selection for ADI Design Index – Milan

2005 | Premio Oderzo Azienda e Design

2006 | Designpreis der Bundesrepublik Deutschland 2006 Silber

Chair_One in the museums

2004 | Collezione Storica COMPASSO D’ORO – Milano

2006 | MOCA – Museum of Contemporary Art – Zurich

2006 | MUSEO DEL DESIGN ITALIANO – Fondazione Anna Querci- Calenzano (Firenze)

2007 | VICTORIA and ALBERT MUSEUM – London

2007 | TRIENNALE DESIGN MUSEUM – Milan (1st Edition)

2008 | VITRA DESIGN MUSEUM – Weil am Rhein (Germany)

2008 | MUSEUM FÜR ANGEWANDTE KUNST – Köln

2008 | MUSEUM FÜR KUNST UND GEWERBE – Hamburg

2009 | KUNSTVEREIN MEDIENTURM – Graz

2010 | THE ART INSTITUTE OF CHICAGO – Chicago

2011 | TRIENNALE DESIGN MUSEUM – Milan (4th Edition)

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Following their love and passion for original American clothing, RRL revisit the chinos, an iconic item in made-in-the USA clothing and an ever present garment in Ralph Lauren collections. The trousers are tailored in warm, compact, pleasant-feeling, item-dyed khaki cotton, without darts and with  soft front creases. The pockets’ and the waist band’s inside is in a natural colour to emphasise the care for details that characterises this model: the back pocket rims are strengthened, the turn-up sewn, the seams doubled, with robust belt carriers to prove that the trousers have got to be extra resistant.

Evidently, RRL’s aim is to celebrate the original military vocation of an item used in war actions by the American Air Force. A modern version of the classic chino, the model brilliantly merges tradition and modernity while respecting the item’s distinctive features and updating it with a slim cut and a low waistband.

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1947: 501® Jeans

The 1947 501® jean is a kind of hybrid, harboring attributes from the 1930s and World War II, combined with and eye to the coming Baby Boom years. That is, it was a jean that embodied both a storied past and a bright future.

When World War II ended and raw materials were available again, Levi Strauss & Co. leaped back into heavy production to meet the growing post-war demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus. And the Arcuate was stitched on the back pockets again, after being applied with paint during war’s duration. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine.

The red tab with it’s capital “E” had never gone away, thanks to its status as a trademark. And the red selvedge, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940’ Levi’s® jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® was the jean of a new generation.

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1936: Blue Bell introduces Super Big Ben overalls featuring 100% Sanforized fabric that reduces shrinkage to less then 1%, setting a standard for industry. In the 1943 Blue Bell acquires Casey Jones work-clothes company and the rights to Casey Jones’ rarely used brand name Wrangler. 1946: Blue Bell started development on a jeans line for Cowboys. Blue Bell hire the famous Rodeo Tailor “Rodeo Ben”. A contest give a brand name to this development is held amongst the workers of Blu Bell. The winning name is “Wrangler”, the name for a working cowboy.
1947: The company introduces the jeans to the American consumer. An innovative promotional campaign was launched featuring the “Test Riders” Freckles Brown, Bill Linderman and Jim Shoulders who endorsed the Brand. The Brand is called WRANGLER!

BLUE BELL WESTERN SHIRT

Blue Bell represents a sea-change in jeanswear. Resolutely modern, it takes the best of denim history, builds on it, remixes it      for today. Blue Bell is an evolutionary step in denim style. Perched at the very top of the Wrangler collections, Blue Bell makes a  stand for quality, excitement and freshness in contemporary denim design.

27MW is the code that distinguishes the Wrangler shirts, garments made with great attention to details and with a long tradition. The distinctive design features of the original models have been, season after season, passed on new collections. The first model was created in the early ’50s by the legendary western tailor “Rodeo” Ben Lichenstein. Rodeo Ben was replacing the traditional buttons of his shirt with press-studs – an innovation that was inspired by seeing an unfortunate cowboy dragged by a bull, whose horns were caught in his shirt. The 27MW shirts are true western icons, with their three points on the back and the asymmetric flap pockets, to ensure easy access of the hand. Chosen by Steve McQueen in the 1960,  the core version of the Wrangler shirts is now called “Steve” and the female version “Suzy”. A must-have piece of Wrangler.

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IL BISONTE started in 1970 when Antonio “Wanny” Di Filippo set up his ownbusiness in leather bags and accessories in the workshop at Palazzo Corsini, in the very heart of Florence’s historical centre. He began to experiment with designs for his first bags, fascinated as he wasby the innovative fashion trends of that period. Wanny had his own precise ideas, and his passion for drawing started to give shape and life to them. Just put two kid skins together, without any lining, sewn together by hand, with holes and fringes – “Everything I did,” Wanny says, “contradicted the ways of working with leather in that period; I made just what came to mind. Over the years, the company has grown remarkably, passing from the original artisans’ laboratory in Florence to a larger modern factory in Pontassieve, a town in the countryside near Florence belonging to the famous leather district in Tuscany.
In spite of this expansion, the company has maintained its original style and the traditional artisanship typical of its trademark. Since the beginning IL BISONTE’s leather goods have been made almost exclusively with the finest of skins, the “vacchetta” cowhide – vegetable tanned natural leather that is the sole leather, which has the advantage of becoming more beautiful in the sun and with the passing of time.

The production is entirely made in Italy, more precisely Tuscany and the raw material – the cowhide leather – is produced in Santa Croce sull’Arno, a small town also near Florence, world renowned for its tanneries; production occurs in the Pontassieve factory and selected laboratories in the area.

Il Bisonte ‘Caramella’ Bag

The bag “Caramella” (the “Candy” bag) is one of the first creations by Wanny Di Filippo, developed in 1973 at the request of Prince Don Tommaso Corsini, who wanted to give his wife a unique model that would serve both as a simple bag and as a travel bag.

So Wanny Di Filippo decided to create a folding shoulder bag, tied at the sides with two straps with a buckle, which took the shape precisely of a candy. By pulling the two straps the bag became rectangular, and thus very spacious, useful as a travel bag to contain many more objects depending on its use. A multifunctional bag that, in an instant, turns from a travel bag to a city bag and then, with another quick movement, it could be flattened out such as to sneak in any suitcase.

Very appreciated for its lightness, convenience and capacity, this essential and multi-purpose bag was immediately very successful and quickly became a best seller, a real icon of Il Bisonte. From the early ’80s, and for several years, this model was chosen by Fiat for its promotional catalogue, selling thousands of units.

The first version of the bag was made in natural cowhide and raw Sailcloth, later replaced with cotton canvas and brass accessories.

And today, after almost 40 years, the Caramella is still manufactured in canvas using various colours and striped “deckchair” patterns, typical of the brand, other than its finishes still in cowhide. Over the years different variations of this bag have been created while always preserving its original features, thus becoming the first model of the brand’s collection of folding bags.

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The Lee® Archives is a range of superior selvage denim that exactly replicates a selection of the brand’s iconic originals. Exclusively produced in Japan all pieces are faithfully reproduced with passion using the same vintage sewing, cutting and weaving machines that were used in the 30’s, 40’s and 50’s. The Lee® Archives collection uses exactly the same fabrics, zips, labels, buttons, stitches and rivets that so larked the originals. Taken from Lee’s® 120 year old archive, each item is a piece of history, originally engineered for railroad workers, cowboys and farmers who demanded strong, hardwearing and protective clothing.

The Lee® Archive combines durability, comfort and function with a sense of no-nonsense design that has been apparent since 1889. The collection allows the brand’s distinguished history to speak for itself and includes key styles such as the first ever overall; the Union-All the mechanics overall developed by H.D Lee himself in 1913, the Lee(r) 101B jean from 1924, the first ever jeans with a zip fly – the Lee® 101Z from 1926 and the classic blanket lined Storm Rider Jacket.

A celebration of this authentic denim brand’s heritage, the Lee® Archive collection is issued in limited numbers and each piece is a collector’s item for all true denim devotees.

Lee 91 Bib Overalls

The 91 denim overalls or ‘Bib’ were launched in 1926, gained in 1929 the four in one breast pocket as well as the slide fasteners on the suspenders. This iconic workwear garment became the company’s flagship product, remaining in production for 50 years.

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