In the 1904 C.C. Hudson and his brothe Homer formed the Hudson Overall Company, operating from a loft over Coe Brothers Grocery on South Elm Street in Greensboro, North Carolina. By 1919 the company built its first plan at the corner of South Elm Street, and the name was changed to Blue Bell Overall Company. Legend has it that Blue Bell was named after a bell given to C.C. Hudson by a group of railroad workers they passed through town. Hudson became friend with these men, who gave him a railroad bell as a token of their affection. After a time in the factory, the bell, like everthing else, became covered with blue dust.
1936: Blue Bell introduces Super Big Ben overalls featuring 100% Sanforized fabric that reduces shrinkage to less then 1%, setting a standard for industry. In the 1943 Blue Bell acquires Casey Jones work-clothes company and the rights to Casey Jones’ rarely used brand name Wrangler. 1946: Blue Bell started development on a jeans line for Cowboys. Blue Bell hire the famous Rodeo Tailor “Rodeo Ben”. A contest give a brand name to this development is held amongst the workers of Blu Bell. The winning name is “Wrangler”, the name for a working cowboy.
1947: The company introduces the jeans to the American consumer. An innovative promotional campaign was launched featuring the “Test Riders” Freckles Brown, Bill Linderman and Jim Shoulders who endorsed the Brand. The Brand is called WRANGLER!
BLUE BELL WESTERN SHIRT
Blue Bell represents a sea-change in jeanswear. Resolutely modern, it takes the best of denim history, builds on it, remixes it for today. Blue Bell is an evolutionary step in denim style. Perched at the very top of the Wrangler collections, Blue Bell makes a stand for quality, excitement and freshness in contemporary denim design.
27MW is the code that distinguishes the Wrangler shirts, garments made with great attention to details and with a long tradition. The distinctive design features of the original models have been, season after season, passed on new collections. The first model was created in the early ’50s by the legendary western tailor “Rodeo” Ben Lichenstein. Rodeo Ben was replacing the traditional buttons of his shirt with press-studs – an innovation that was inspired by seeing an unfortunate cowboy dragged by a bull, whose horns were caught in his shirt. The 27MW shirts are true western icons, with their three points on the back and the asymmetric flap pockets, to ensure easy access of the hand. Chosen by Steve McQueen in the 1960, the core version of the Wrangler shirts is now called “Steve” and the female version “Suzy”. A must-have piece of Wrangler.
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